Gervasio Ruiz Jr.

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Gervasio Ruiz Jr. 2017-04-21T08:52:49+00:00

Project Description

Gervasio Ruiz Jr.

A $2.99 plastic camera at age 14. A Kodak Instamatic camera, found in a shopping cart, at age 17. After a few weeks the limitations of the Instamatic became very apparent. It was time to move up to 35mm. I was hooked. From then on photography became a passion. No matter where I went, the camera was by my side, day and night.

My entire 35 year working career in NYC was spent in the art field. In my early twenties my first art job was as an apprentice in a small art studio in Manhattan. 6 years later I was offered a job at Revlon Cosmetics, in the Package Design Department. 10 years later I was offered a job at L’Oreal Cosmetics, where I worked for 19 years. Even though I enjoyed the creative aspects of my career, the constant pressure and long hours began to take their toll. It was time to move on, while I still had my health. Moving to Delaware gave us a chance to downsize our lives and reorient our life’s priorities.

One of my priorities was to dedicate more time to photography. For me, the fascination with photography has always been the blending of aesthetic and technical skills to get the results one envisions. The advent of digital photography has now added another layer of complexity that appeals to me even more. Working in Photoshop has opened up a world of unlimited possibilities.

The other aspect that draws my attention is color. Even though I truly admire the black and white works of photographers like Ansel Adams, color is still what attracts me the most. This is not to say that using bright, strong colors is the only way to go. Sometimes just a hint of color or a muted hue is more effective at conveying the mood I am going after. Occasionally I will mute the colors of the original photo because the strong colors detract from what I was trying to achieve. But in most cases my goal is to bring the final print to the natural state that attracted me to the shot in the first place.

Gervasio on Flickr
Gervasio Ruiz Jr. lives in Milford and is a photographer.

Email Gervasio at gruizjr@mac.com

Gervasio on Flickr